viernes, 23 de julio de 2010

Why Do the Clothes in the Victoria’s Secret Catalogue Look So Tarty?” y 11 mas

Why Do the Clothes in the Victoria’s Secret Catalogue Look So Tarty?” y 11 mas


Why Do the Clothes in the Victoria’s Secret Catalogue Look So Tarty?

Posted: 22 Jul 2010 04:00 PM PDT

For years I have been flipping through the clothing section of the Victoria's Secret catalog and wondering, "Who the hell styles these clothes?" I cannot hold my tongue anymore and must ask this question aloud.

I got my weekly VS catalog in the mail yesterday. While absentmindedly looking for underwear on sale, I stopped to actually look at the pictures of the clothes. I have a few thoughts.

Victoria's Secret may possibly be the only company that can make cargo pants look slutty. But if you look beyond the stiletto heels and stretchy bustiers that they're inevitably paired with, they are kinda cute! And they're cheap! I just find it difficult to get past all the cleavage to actually look at the individual pieces.

I understand that VS is primarily a lingerie company. But I think they're doing a disservice to the clothes by having the models pose with their T&A up and out. It feels a bit icky and makes me to turn the page. The company has some nice trendy basics–like burnout tees—but the styling makes everything feel a bit cheap and slightly off-trend.

A bit of restraint, a few less embellished bustiers, and some Jenna Lyons-style layering would make me look twice.

Do you buy Victoria's Secret clothes? And how do you wear them?



Editorial Musical Chairs: Glossies Keep it Internal

Posted: 22 Jul 2010 03:30 PM PDT

This week, there was not a lot of movement between different publications, but some major internal changes to report on. There must be some happy editors out there because everyone got promoted!

Allure announced three major promotions this week: Kristen Perotta, formerly editorial projects director and beauty director, has been named executive editor. Jillian Mackenzie, formerly deputy editor is now features director/deputy editor. Amy Keller Laird, formerly beauty director, is now deputy editor/beauty director.

At the New York Times, contributing writer Jeremy Peters was promoted to magazine reporter and Stephanie Clifford went from advertising and marketing reporter to reporter, retail coverage.

At Essence, Elliana Placas was promoted from contributing fashion director to fashion director. Essence found a new senior beauty editor in Tasha Turner, formerly the senior beauty director, special issues, at InStyle.

At People Style Watch, Cassady Nordeen was promoted from fashion assistant to associate fashion editor and Regina Gardiner from accessories editor to senior accessories editor.

At Women’s Health, Liza Collis moved from associate fashion market editor to fashion market editor, replacing Thea Palad who is now senior fashion editor.

At Glamour, Marina Khidekel, who used to freelance, was named articles editor, health.

Of course, there has been some movement. Gay Morris Empson, one of the founding members of Child magazine, was named fashion director at Parenting. She will also stay on as fashion director at Working Mother.

Alyse Wax, formerly a freelancer at Hollywood.com, is now fashion writer at USA Network’s new Character Blog.

Hachette Filipacchi Media U.S., publishers of the Elle franchise, named Lisa Hagendorf as director of corporate communications. Previously, she was vice president of public relations at Zinio.

Finally, Sonia Lowe, formerly managing editor at Fit Parent, has been named fashion editor at Anokhi.



Extreme Close-Up: Interview’s Cover Conundrum

Posted: 22 Jul 2010 02:30 PM PDT

Interview’s August cover of Marion Cotillard hit the web yesterday, and while there’s no doubting it’s a beautiful image (it’s pretty difficult to make Marion Cotillard look bad), it strictly conforms to Interview’s standard cover composition: a tight shot of a woman’s face in a black, white, and red palette.

Including Marion’s cover, Interview’s past three covers, Megan Fox, Madonna, and Carey Mulligan all follow this basic composition. Out of their nine 2009 covers, six are female close ups in white, black, or red. We can’t help but wonder, why?

Interview markets itself as a hip celebrity magazine, founded by Pop god Andy Warhol and John Wilcock in 1969. Its Andy-approved covers ranged from poloroid-esque snapshots of celebs holding strange objects on a white background, to brightly colored pop portraits. Interview has attained an iconic status, not only from its heritage, but also because its unconventional format makes it a fun and insightful read. But nowadays Interview is veering further away from the realm of pop culture into women’s fashion mag territory.

Six of Interview’s 2010 covers so far are women, and nine of their ten 2009 issues were women as well. We know girls rule, boys drool, but we’d like to see some guys get the Interview cover treatment. The number of guys covering Interview is dwindling, down from three in 2008, to one in 2009, and so far only Jay-Z in 2010.

Also we’d like to see someone on the cover looking maybe just a little happy to be there. Less whitewashed doll face, a little more this please.



The Kids Are Alright In RUSSH’s September Issue

Posted: 22 Jul 2010 01:30 PM PDT

We love that RUSSH focuses on the art world for its September issue; it’s a nice change from the repetitive market pages covering what we already know exists. But of course, fashion plays an integral role. We like this spread of models–it’s called “The Kids Are Alright,” and was photographed by Benny Horne and styled by our girl Stevie Dance. Enjoy!



Made Her Think Needs a PR Intern!

Posted: 22 Jul 2010 01:09 PM PDT

Accessories house Made Her Think is looking for a public relations intern. If you love jewelry and and want hands-on experience in the fashion PR world, take note.

Responsibilities will include:

  • Assisting the PR Director with day-to-day activities

  • Writing press releases
  • Assisting with event planning
  • Sample trafficking
  • Celebrity outreach

Made Her Think offers an open and collaborative environment. You should be dedicated and hard-working with a strong interest in fashion and accessories.

If this opportunity sounds amazing to you and you can work 20 hours (3 days minimum) a week, ship your resume and a cover letter to: info@madeherthink.com

Good luck!



The London College of Style Opens in September 2010

Posted: 22 Jul 2010 12:30 PM PDT

This September, a school dedicated solely to training fashion stylists will open in the UK. The London College of Style was founded by stylist Wendy Elsmore and model/stylist Kate Smith. Between the two of them, they have over 15 years of experience in the industry and have worked with tons of major fashion magazines, celebrities, and brands.

We spoke to co-founder Kate Smith about the school. Kate and her biz partner Wendy started the school because they saw a need for a quality short-term professional vocational program for fashion styling. Students interested in the industry either had to go to two or three year university programs or to short weeklong seminars held by “celebrity stylists.”

So what does the program offer? There are two courses of study. One is a 12 week program in styling. It includes classes in garment construction, body shapes, business & marketing, and editorial styling, among many others. Among the experts who have committed to teach and lecture at the school are photographers, make-up artists, costume designers, stylists, and hairdressers. Class sizes will be small, ensuring that students get a lot of individual support. The 12-week styling program is ~£3400, or roughly $5,200.

There's also a Retailers Visual Merchandising program where companies can train their employees. The school will analyze a brand and train the company stylists in the brand identity. Kate said that several companies have already committed employees to attend this program.

But most importantly, how will the London College of Style ensure that their graduates get work? Here’s the plan: Every student will receive a contact resource book at the end of the program. And each term, industry experts will assess the caliber of each student’s work and hopefully direct them to positions that match their talents. At the bare minimum, the critique and industry contacts the students get should be invaluable.

If you're not in London, you can register for e-learning courses. Offsite students will receive the same lectures, information, and resource books as London students. Their work will be assessed by the same experts. The e-learning course is ~£880, or $1,320.

It’s nice work if you can get it. And Kate and Wendy think there’s a lot of it out there to be had.

"There is not a photo that goes to print that doesn't use a stylist,” says Kate. “The fashion industry can be very closed, but there's a hell of a lot of work out there if people want to find it."

Want to apply? According to the website: “No prior qualifications are required for this course. However, a love of fashion and style is essential. Reading, writing and numeracy skills are required as students will be expected to actively present work to the group.”



Video: The Business of Fashion Talks to Net-a-Porter’s Natalie Massenet

Posted: 22 Jul 2010 11:30 AM PDT

LIVE FROM LONDON–Natalie Massenet is the ultimate fashion success story. The entrepreneur launched Net-a-Porter ten years ago, long before people thought it was “okay” to shop for luxury goods on the Internet. She recently sold her chunk of the company to Richemont for 50 million pounds, or about $75 million. Now, as part of his Fashion Pioneers series, Imran Amed–editor and founder of The Business of Fashion–is sitting down with Natalie to talk about business, fashion, and life. Got questions? Send them to the @_BoF_ Twitter account using the hashtag #BoFLive.



Street Style: Valeria Mixes Marni and Mom

Posted: 22 Jul 2010 11:00 AM PDT

Name: Valeria

Age: 24

Occupation: Image Consultant

What are the most prominent colors in your wardrobe? Beige, Black and Blue

What is your favorite summertime drink? Lemonade

iPhone or Blackberry? iPhone

What is your favorite app? Shazam

What is your current favorite song? ‘City Lights’ by Patrick Celandemin

If you were to get a tattoo today, what would it be? I don't want a tattoo, and if I got one today it would burn in this sun!

Where are you from originally? Italy

What is your favorite food? Pizza!

Where is your bag from? Marni

Where are your shorts from? They are UNIQLO

Where are your accessories from? My mom made my ring, my brooch is vintage and my sunglasses are by Ksubi

All photos by Ashley Jahncke



“Knicker Stickers,” Rubber “Flying Pasties,” “Booty Pop” Underwear And Other Lady Products We Can’t Believe Exist

Posted: 22 Jul 2010 10:34 AM PDT

Yesterday, we introduced you to a product called Subtle Butt. You remember, the fart-neutralizing patches you stick on your underwear? Most of you were appropriately horrified.

But the Subtle Butt isn’t the only product out there that makes us say “Wha? Really? Does someone actually use this?” You’ve probably seen many of these products on late-night infomercials while watching TLC or Lifetime (don’t lie, you totally watch them too). Here are some of our most favorite, mystifying, and horrifying lady products.



Fashion News Roundup: Billy’s Big Win, Crystal Renn on the Today Show and Mrs. Obama Honors Rodarte

Posted: 22 Jul 2010 09:34 AM PDT

We Heart Billy Reid: It’s been a few months since Billy Reid was named GQ’s Best Menswear Designer of the Year, but we insist you check out this video GQ just posted. It gives a behind-the-scenes look at the exclusive presentation of each designer’s collection to the judges. Watch ’til the end when Billy is presented with the grand prize. He’s so happy and even starts to tear up! It’s too cute. {GQ.com}

Crystal Renn’s Today Show Confessions: The fashion world has been in a tizzy over (fomerly?) plus size model Crystal Renn’s apparent weight loss. The model went on the Today Show to dispel and explain. She says those Fashion for Passion photos were retouched to make her look like a size two, that she has been doing a new exercise routine, and that she’s been in recovery from anorexia for seven years. {The Cut}

Kelly Cutrone’s Books Need Their Own Section: Yes, Kelly Cutrone is working on a second book, tentatively titled Yes I Said That. But she doesn’t want this book to end up where her last one did–in the self-help section. "My idea is that there should be a section called 'Journey' and when my book comes out in May, I want it to be in [this] new section." {People Style Watch}

Stella McCartney Crafts Faux Bearskins: You know those tall furry hats that British army guards have been wearing for centuries? They’re made of real ceremonial bearskins, and PETA is looking into faux fur substitutes, with some help from British fashion royalty Stella McCartney. {Telegraph}

The First Lady’s Fashion Luncheon: Michelle Obama recently hosted a luncheon to honor the National Design Award winners, including the Rodarte designers who unfortunately couldn’t make the event. She was also really excited to hang out with Tim Gunn. {The Cut}

Surfin’ USA: Miami hot-spot boutique The Webster has opened a pop-up shop inspired by surf culture. Exclusive merchandise will range from a $1,700 bathrobe to $45 espadrilles. {NOWNESS}



Katy Perry Wants You To Smell Like Her Kitty

Posted: 22 Jul 2010 08:16 AM PDT

It was only a matter of time.

Katy Perry will launch her first fragrance, called Purr, in November at Nordstrom and nordstrom.com, WWD is reporting.

The fragrance was inspired by a Catwoman costume Perry wears on stage. Fittingly, the bottle is kitty-shaped. And despite Perry’s penchant for the tooth-achingly saccharine, Purr won’t smell like candy or Hello Kitty’s garden (whatever that smells like). It has “top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk,” according to WWD, and will sell for $45 for a 3.4 oz. cat bottle.

This is not to say that Perry’s turned anti-cute. Her upcoming album, “Teenage Dreams,” will be scented. Perry describes the disc as smelling like “My Little Pony,” which is not surprising since she kind of dresses like the toy. WWD also reports that future launches “could include Perry's favorite fruit motifs,” and she told the paper that she’s “very inspired by the Japanese world and all things completely cute…[s]o if there are little dancing strawberries, I will be happy. Peppermint is cute; cotton candy is adorable.”

Coming off the success of her hit-single “California Gurls” and considering Perry’s upcoming nuptials to Russell Brand, the forthcoming release of her newest album, and her stand-out style, it’s the perfect time for the 25-year-old pop star to cash in on her own fragrance.

“She will be riding the wave of her wedding with Russell Brand and the fragrance release will be synergistic,” says Jo Piazza, who writes about the economics of celebrity for AOL’s Popeater. “Sales will benefit because of increased Perry publicity with the wedding, and nothing gives a celeb more publicity than a wedding, except for a baby and you can bet that is in the cards. Likewise a fragrance helps to extend her brand into new markets.”



Rag & Bone to Launch E-Commerce

Posted: 22 Jul 2010 07:00 AM PDT

Hot on the heels of its latest New York boutique opening, Rag & Bone will launch e-commerce in the not-so-distant future, according to sources close to the company.

CFDA Award-winning duo David Neville and Marcus Waingwright are the latest in a string of contemporary designers to launch their own e-boutiques, and we think it’s the right choice–it’s good for both the consumer and the company.

Rag & Bone’s shoe and basics businesses are flourishing, and obviously the label makes more money by selling directly to the consumer. Theory, whose CEO Andrew Rosen is a major investor in Rag & Bone, relaunched e-commerce in February 2010, so we’re assuming R & B’s site will be similar, at least when it comes to the platform. Obviously the brand has its own distinct identity, so expect to see that incorporated into the shop.



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