Diane Kruger for Calvin Klein & Penelope Cruz for Lancôme” y 2 mas |
- Diane Kruger for Calvin Klein & Penelope Cruz for Lancôme
- Jean-Louis Dumas, Former Head of Hermès, Has Died
- What Halston’s Mistakes Can Teach Designers About the Fashion Business
| Diane Kruger for Calvin Klein & Penelope Cruz for Lancôme Posted: 03 May 2010 06:30 AM PDT
She looks perfect on almost every red carpet, shoots a few editorials here and there, and even makes a movie once in awhile, but now she’s landed her first high fashion campaign, for Calvin Klein’s new fragrance. (She’s also accompanying Francisco Costa to tonight’s ball.) Meanwhile, last week Penelope Cruz was spotted on a balcony in Paris with Mario Testino and an unidentified male model. It had all the makings of an American Vogue shoot, but it turns out she’s signed to Lancôme. She’s replacing Kate Winslet as the face of Trésor.
|
| Jean-Louis Dumas, Former Head of Hermès, Has Died Posted: 03 May 2010 05:00 AM PDT
It’s still a family business: 71% of the company is still owned by the clan who started it 173 years ago. Jean-Louis Dumas, who died on Saturday at age 72, was a part of that family. He lead the company for over 30 years and is credited with transforming it from a niche label to one of the most powerful luxury brands in the world. Dumas’ influence on the industry–from the proliferation of the Hermès tie to the enduring popularity of the Birkin–will not be forgotten.
|
| What Halston’s Mistakes Can Teach Designers About the Fashion Business Posted: 02 May 2010 12:17 PM PDT
But we’d also like to address some of the business lessons culled from the film. If you’re a young designer eager to launch your own label or you’re just interested in how the industry works, Halston’s triumphs and failures will teach you a few things: 1. Don’t Sell the Rights to Your Name. Halston, like many before and after him, sold the rights to his name when he sold his company to Norton Simon Industries in 1973. This is a time when fashion brands were obsessed with making a quick buck off of licensing deals, even more so than today. You could find everything from cheap Christian Dior slippers to Pierre Cardin cigarettes. Unfortunately, Halston didn’t own the rights to his name, so he had no control over how Norton Simon used it, especially after he was fired by the company in the early ’80s. 2. More Money Doesn’t Always Equal Greater Success. It seems less controversial today–we’ve got Karl and H&M, Gaultier and Target–but back then when Halston teamed up with JC Penney to design an affordable fashion line, the idea was somewhat scandalous. Halston’s deal was a whopping $1 billion for six years of collections. Today, high profile designers usually earn about $1 million for a one-off collection. (Emerging designers are offered no more than $200,000, and usually much less.) While it was a groundbreaking idea, it wasn’t properly executed, and the line was discontinued before the six years were even over. While we must applaud Halston for his foresight, there’s also a lesson in here: One wrong move can damage the business forever. Think about your overall brand strategy before you consider the dollar sign next to the deal. 3. Education is Key. If you’re going to start your own label, you’re bound to make mistakes, but the better educated you are about how the business works, the better off you’ll be. Halston made decisions without thinking them through. Because of that, the label remains unstable (although its latest incarnation makes us hopeful). Protecting your name and your livelihood should be just as important as becoming rich and famous.
|
What differentiates Hermès from its luxury counterparts? 
We’ve already given you a 
| You are subscribed to email updates from Fashionista To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No hay comentarios:
Publicar un comentario