Sense Of Fashion Seeking Online Marketing Manager” y 8 mas

Sense Of Fashion Seeking Online Marketing Manager
Best Dressed: Gwyneth, Daisy, & As Always, Diane
LOVE’s Official Site is Wonderful, But Still Has Some Kinks
Caption This: Daphne Keeps Her Feet on the Ground
Street Style: Matilde Post-MoMA
Racked Dealfeed: Lulu Guinness, Kate Spade, American Apparel & More!
12 of Broadway’s Brightest Young Stars Show Us What They Wear, and Why
Fashion News Roundup: Olivier Talks, Superheroes Land at Colette, & A Video of Twins
In Defense of the Banned Louis Vuitton Ad

Sense Of Fashion Seeking Online Marketing Manager

Posted: 28 May 2010 01:10 PM PDT

Looking for the perfect job for a fashion obsessor who wants to spend their days interacting with other fashion insiders? Apply for the Online Marketing Manager Position at Sense of Fashion.

The site is a dynamic and rapidly-growing online fashion marketplace is looking for a Marketing Manager to accelerate its growth.

The ideal candidate is a fashion lover who should have the following experience:

3-5 years of fashion industry experience, preferably with a focus on or interest in emerging brands

2+ years of online marketing experience, across paid search, display advertising and social media

Familiarity with leading online marketing tools (e.g. Google Analytics, Facebook Ads) and social media monitoring tools (e.g. SM2)

E-commerce experience a significant plus

Solid email and interpersonal communication skills, with an ability to faithfully represent a brand

Meticulous attention to detail, with the ability to execute a complex multi-channel plan on time & on budget

For this position, you should be ready and excited to do the following tasks:

Execute, maintain and evolve the marketing plan to bring target audiences to the platform

Design & implement paid search & online advertising

Create email schedule and newsletter, manage regular email newsletter process

Create and post social media commentary, monitor & respond to comments

Analyze response rates, traffic patterns and ROI on a daily basis

Provide management team with weekly performance reviews and recommendations for improvements

If you have what it takes, send your resume to sof@launchcollective.com.

Best Dressed: Gwyneth, Daisy, & As Always, Diane

Posted: 28 May 2010 01:00 PM PDT

LOVE’s Official Site is Wonderful, But Still Has Some Kinks

Posted: 28 May 2010 12:34 PM PDT

LOVE Magazine’s official website just launched today, and the fashion world couldn’t be happier about having an online home for Katie Grand’s masterful mag.

The homepage of the site features Issue 3’s cover girls with Katie Grand’s signature cute little animals frolicking around the screen. There’s a little bear chasing a butterfly graphic that follows your mouse, as if the kitty covering the lady-parts of Daria, Naomi, Kate and co. wasn’t cute enough for you. (Or enough of a pun.)

The site is iconically LOVE. Fun, non-conformist, and thorough in its inclusion of everything from exclusive videos, photos of the most covetable products, to a snapshot of Hannah Holman’s new haircut. The feature at right, Instant Love, will lead you to a Tumblr-esque page of images the LOVErs are loving.

While optically amusing, LOVE’s site may have sacrificed functionality for graphics. The video content is the real problem with the site. We’re pretty sure that everyone wants to see Katie’s exclusive film for Louis Vuitton showacasing items from 1999-2010 and The Love Thing, the movie released with the last issue. Instead of opting for a traditional video player that loads quickly, however, LOVE went for their own, automatically fullscreen model sans play/pause buttons.

We can’t tell you about the awesome videos because it crashes our browser every time we try to watch it. We’d rather see a less cool looking site that’s easier to use, than the coolest site ever that makes our computer work on overdrive. Other than the video issue, though, LOVE’s site will be an instant favorite.

Caption This: Daphne Keeps Her Feet on the Ground

Posted: 28 May 2010 11:35 AM PDT

Daphne Guinness shows us how she survives in her notoriously high and heel-less shoes.

Street Style: Matilde Post-MoMA

Posted: 28 May 2010 10:35 AM PDT

$mathilde-frachon-in-coat$ Mathilde Frachon

Occupation Model

Where’s your coat from? Basch

Where are you going? I’m Going for Lunch and a coffee.

What did you do today? I went to MOMA to see Marina Abromovic Exhibition.

**All photos by Ashley Jahncke

$mathilde-frachon-in-coat$ $mathilde-frachon-close-up$

Racked Dealfeed: Lulu Guinness, Kate Spade, American Apparel & More!

Posted: 28 May 2010 10:30 AM PDT

Lulu Guinness
Deal: 20% off whimsical necklaces, earrings, and bracelets from spring/summer ‘10, holiday/resort ‘09, and previous seasons
When/Where: Through Monday, May 31. Mon—Sat 11am—7pm, Sun noon—6pm. 394 Bleecker St between Perry and W. 11th Sts (212-367-2120)

American Apparel
Deal: Buy any mesh style product and get a free nude bra or panty
When/Where: Online! Until May 31, 2010.

Kate Spade and Jack Spade
Deal: 25% off all sale items
When/Where: Online at KateSpade.com; also in stores; at JackSpade.com and Jack Spade stores

GAP
Deal: Enter code GAPSUMMER at checkout to get 25% off your order, excluding sale items, and free shipping over $100
When/Where: Until May 31, www.gap.com

12 of Broadway’s Brightest Young Stars Show Us What They Wear, and Why

Posted: 28 May 2010 10:04 AM PDT

These 12 young actors may be all the rage, on and off Broadway (and on TV and the silver screen as well), but what caught our eye was their personal style. Whether cruising around the Lower East Side, or sneaking out the stage entrance on to 45th st., there isn't a moment when these dozen dudes aren't looking dapper.

We were so impressed with the style rocked by these dreamboats, we asked them to be photographed in just their own duds: No photo studio, no pulled clothes, no stylists, no makeup. Just a style all their own.

Seth Numrich
Age: 23
Hometown: Minneapolis, Minnesota
Fashion Credit: American Apparel “Sustainable Edition” organic cotton shirt, Zara bag.

Numrich, who occupies his time with cutting edge work—like Dutch Masters, currently running at The Cherry Pit, and On The Levee, which he's prepping for its world premiere in June (he's also done shows at Rattlesnake, as well as Chuck Mee’s Iphigenia 2.0, directed by Tina Landau, at the Signature)—barely has any time to breathe, never mind give an interview. But the dashing, chiseled young Julliard graduate did it anyway. When it comes to his work, which includes appearances on the TV series Gravity, it seems Numrich has a hard time saying no.

How would you describe the way you dress?
I guess I’d say I try to pull off a “green” style. Most of what I wear is either second hand (“recycled” as I like to call it). When I can afford it, I spring for stuff that is made locally and from eco-friendly materials. I have a few designer items, but I wish I actually knew where and how they were made.

Who are your style icons?
One of my acting icons is also a style inspiration for me: Ryan Gosling. He’s an incredible actor and always has a cool, classic style. I also like that he’s not afraid to be outspoken with his style, like wearing a “Save Darfur” t-shirt to awards shows. I also love Leonardo DiCaprio (also a role model as an actor/environmental activist) because he always looks good and encourages people to wear green.

Most memorable/bizarre audition outfit?
I’ve been pretty lucky with auditions, but one time I was in a commercial where I had to dance around in a full body chicken costume. Between takes they had to take the head off and put ice packs on my neck so I wouldn’t pass out. Good times.

Worst costume piece you’ve ever had?
I did a play set in the nineties and the costume designer wanted me to wear these horrible chunky old Doc Martins, with white tube socks and highwater jeans. I was like, "just because it’s the nineties doesn’t mean I have to look like an idiot." I ended up talking them out of it.

Items you won’t take off this summer?
As long is the sun is out I’ll be sporting my awesome sunglasses I got for two bucks at an antique store upstate, in Cold Spring, NY.

Favorite store no one has heard of:
I lived in Seattle for a while and found awesome stuff at a recycled fashion store called Crossroads Trading Co. Apparently they have locations all over the West Coast.

Tattoos?
I played a character recently with a bunch of tattoos, so any desire I had for them is out of my system…for now.

Boxers/Briefs/Other?
Boxer briefs.

What are you working on now?
A great new play called Dutch Masters with LAByrinth Theater Co, performing at The Cherry Pit through the end of May, followed by a very exciting project called On the Levee with LCT3, which will be running in June and July at the Duke on 42nd Street. You can also see me on the show Gravity, a new original series for the Starz Network, Fridays at 10:30pm through June 25, or on Netflix.

Fashion News Roundup: Olivier Talks, Superheroes Land at Colette, & A Video of Twins

Posted: 28 May 2010 09:15 AM PDT

Olivier Bubble: Susie Bubble talks with Olivier Theyskens about his book and his future. He’s truly lovely. {Style Bubble}

Papa Karl: Diane Kruger talks about her relationship with Karl Lagerfeld, saying he’s like a stepfather to her. Does that make Batiste her brother or uncle? {Vogue UK}

Comics at Colette: To celebrate the 30th anniversary of DC comics, Colette commissioned superhero inspired item from designers like Karl and Roger Vivier. Reminds me of a certain MET Ball of recent times… {WWD}

Twice as Nice: Jonathan Waiter’s gorgeous videos of models showcase up-and-coming girls. We like twins Aida and Ieva from Marilyn… seems like sisters are in for AW10. {Vimeo via Fashion Copious}

Janis Incarnate: Tommy Ton gets up close and personal with brand and showroom manager Sharne Scott. She’s got the hippie 70s look down perfectly right to the Janis Joplin hair (but with conditioner), and a baby bunny! {Jak & Jil}

Setting the Scene: Models.com talks to famous photographer Benjamin Alexander Huseby. If you’re in Paris we’d advise you to check out his show opening Friday. {Models.com}

I Do, J. Crew: J. Crew’s has opened their first stand-alone Bridal Boutique in New York. Located on MAdison and 66th the store has everything you need as a bride, priced from $250 to $3,500. {Stylelist}

In Defense of the Banned Louis Vuitton Ad

Posted: 28 May 2010 08:23 AM PDT

The Louis Vuitton ad pictured at left was banned in Britain by the Advertising Standards Agency for being “deceitful.” The image depicts a woman sewing a handle with a caption reading, “The seamstress with linen thread and beeswax. A needle, linen thread, beeswax and infinite patience protect each over-stitch from humidity and the passage of time. One could say that a Louis Vuitton bag is a collection of details. But with so much attention lavished on every one, should we only call them details?”

The ASA deemed the ad deceitful because it misleads the consumer into believing that Vuitton bags are handmade by strange, elf-like women as part of a medieval guild… If only. Vuitton bags are actually made by machines, with seamstresses probably helping out a little bit along the way.

Granted I learned everything I know about advertising from Mad Men, but I find the Vuitton ads work. They communicate to the consumer about a product on a basic level; instead of seeing Lara Stone sprawled in a dirty field (a fantasy for some, a mess for others), consumers are met with text and imagery they can relate to.

How the ads are deceitful isn’t precisely clear. In no way do the ads implicitly state that the product is handmade. The ad only says that there are seamstresses and that Vuitton bags are made from luxury materials with attention to detail. This story in the Daily Mail sums up the dispute:

Bosses at Louis Vuitton told the ASA that its ‘artisans were trained over many years to be able to carry out the various activities involved in the creation of one of their accessories’ and said the models in the photos were ‘instructed’ how to pose by experts. Bosses at the fashion house admitted that sewing machines were used as they made the items ‘more secure and (were) necessary for strength, accuracy and durability’.

But ASA bosses found that Louis Vuitton were in breach of the truthfulness clause, saying it ‘considered that consumers would interpret the image of a woman using a needle and thread to stitch the handle of a bag in the ad to mean that Louis Vuitton bags were hand-stitched’. They also found that the advert featuring a wallet being made would also lead people to believe it was almost entirely hand-crafted.

The ASA said that although Louis Vuitton provided it with evidence that many ‘hand-crafting techniques’ were used in the production of the bag and wallet, it fell short of what was needed to prove the products were made by hand.

Of course, Brits tend to be a bit more aggressive than Americans about policing advertising and they take a very literal approach to policing claims made in “adverts.” Which is great when you’re talking about calorie claims, miles per gallon and other things.

But it misses the point when it comes to fashion.

Isn’t the point of advertising to get the consumer to believe a lie without completely lying to them? Fashion advertising is all about lies, from the photoshopping and idealized models, to the crazy locations and scenes that are completely unrealistic. But that’s why we love it, right? I don’t want to open a magazine and see the reality of people in Crocs and fanny packs eating at McDonalds.