What Kind of Sunblock Do the Half-Naked Hollister Boys on Broadway Wear? We Found Out. Your Summer Sunblock Guide.” y 11 mas |
- What Kind of Sunblock Do the Half-Naked Hollister Boys on Broadway Wear? We Found Out. Your Summer Sunblock Guide.
- Fashion PRs Are Still Feeling the Recession
- Best Dressed: Alba Rocks Kane, Bilson Strikes a Posen, Saldana Sparkles in Marant
- Sonia Rykiel Resort: Too Many Perfect Dresses To Count
- Who What Wear is Hiring a Graphic Designer!
- Who What Wear Needs a Fashion Writer
- Who What Wear is Hiring a Fashion Market Editor
- Thank You To Our Advertisers!
- Street Style: Liza & Holly’s Model Behavior
- Debenhams Does an Airbrush-Free Ad Campaign
- Fashion News Roundup: Stella is Preggers, Lancome Over-Airbrushes Julia Roberts, and New York City Ballet Dancers Transform Into Video Stars
- Vogue Threatens Sue to a Victoria, Canada Charity. Yes, You Read That Right.
| Posted: 18 Jun 2010 03:15 PM PDT
So when we were thinking about what kind of sunblock to invest in for the summer, we figured the sunblock the boys of Hollister use was a good place to start. They stand outside in the glaring sun for six hour shifts, so whatever they’re slathering on their precious noses better be good. And if white zinc–the Hollister sunblock of choice–isn’t your thing (and we’re betting it isn’t), we consulted Angelique Serrano, Beauty Editor at Allure, for the best sunscreens. Click through for our guide to avoiding the burn this summer.
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| Fashion PRs Are Still Feeling the Recession Posted: 18 Jun 2010 02:15 PM PDT
Retailers and fashion labels may be shouting this comforting phrase from the hills, but there is an area of the fashion industry still struggling to regain momentum: public relations. Kelly Cutrone, for instance, has been extremely open regarding the hit her company took during the recession. It was even a subplot on her reality television show Kell on Earth. More recently, we witnessed the April 30 closure of Press Office Ltd., which repped brands including Karen Walker (now with Bradbury Lewis), Agnes B., Dunderdon, and Lover. One industry professional explained to us that, while business isn’t necessarily down, rates are. The dollar figure clients are offering for monthly retainers, one-off events, and other services has literally halved in many circumstances. Which means PRs are working the same amount for a lot less money. We suppose one could compare it to the cost of clothes and accessories. If people know that they can get a $1,000 pair of shoes on sale for $500, why would they bother paying full price? Clients know that they can shop around for a better offer because the public relations firms need the work. The good news: It seems that public relations has been hit harder in 2010–plenty of fashion and beauty brands were struggling long before that. We expect that marketing budgets in 2011 will be much higher, which means better business for PRs.
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| Best Dressed: Alba Rocks Kane, Bilson Strikes a Posen, Saldana Sparkles in Marant Posted: 18 Jun 2010 01:15 PM PDT
This week, Jessica Alba and Rachel Bilson work similar hourglass silhouettes, while Zoe Saldana and Olivia Palermo kept it light and casual. Also, Roxane Mesquida steps out in a striking Fendi number.
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| Sonia Rykiel Resort: Too Many Perfect Dresses To Count Posted: 18 Jun 2010 12:30 PM PDT
The French designer’s Resort collection was set up in a massive space on the 8th floor Milk Studios, primarily for buying appointments (but a few editors stopped by as well.) Why such a grand stage? Well, for one, there’s a lot to show. Not only does Rykiel do a resort collection, but also shoes, accessories, scarves, basics, and a diffusion line. The range of product is pretty incredible. What’s more, the label is focusing a better part of its selling efforts on the American market, as we wrote on Monday. Clients were running around, having models try on dresses, taking pictures of the product, eating lunch, and going over orders. Luckily, Michelle from the press office took quite a bit of time to show me the goods, answer my questions, and even asked one of the models to try on a signature dress for me. What did I learn? Well, that Rykiel does a lot more than sweaters. And that those non-knits are just as desirable. Why we don’t see more girls wearing these frilly frocks confuses me. They’re quintessentially French, flattering, sweet, and sexy all at the same time. I was particularly besotted with the dotty wrap dress, the dusty rose dress with sheer black sleeves, and the gorgeous pale pink jumpsuit that looked more like a suit. Rykiel’s clothes are both inherently flattering and comfortable. The team makes a real effort to create clothes women will feel good in, such as a crepe blazer with knit sleeves, or a loose silk dress adorned with a signature print. Rykiel’s been in business for more than 30 years, and there’s a reason why: These clothes don’t date. Will more Americans fall under the spell of Sonia? I sure have, if that’s any indication.                            
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| Who What Wear is Hiring a Graphic Designer! Posted: 18 Jun 2010 12:23 PM PDT
Who What Wear is seeking a full-time Graphic Designer to create daily content as well as other creative assets for this multi-media fashion and beauty brand. This person must have a comprehensive knowledge of Photoshop, Illustrator, and Indesign and possess strong design skills and creative ideas. The Graphic Designer will work directly with the Photo Editor and Creative Director. This position has enormous potential for growth within the company. Skills and Qualifications: -Degree in graphic design preferred -Must be extremely comfortable with Photoshop, Illustrator, and Indesign -Must be exceptionally strong with color correction -Must have basic Flash skills (to create basic slide-shows and/or expandable banners) -Must be exceptionally strong with typography, kerning, tracking, lead, etc. -Must a self-starter who possess the ability to create original graphics/concepts with little direction -Must also be able to work within WWW's standard templates and be able to alter and rework them when necessary. -Must have a resourceful, can-do attitude that thrives in an entrepreneurial, fast paced environment -Experience in web design is preferred -Experience in fashion media a plus -Strong interest in fashion is a plus -Must currently live or plan to live in the Los Angeles area -Must be familiar with Who What Wear's voice and style -Must have the ability to work calmly under pressure, meet tight deadlines, and provide self-direction INSTRUCTIONS FOR SUMBISSION -NO phone calls -Include a cover letter and three examples of your work -(You may send links to online work and/or submit pdfs of print articles) -Only submit resumes and clips via the below email address. Any resumes received through alternate email addresses or via snail mail will NOT be read or considered.* *Due to the great number of resumes we receive, we regretfully are unable to respond individually to each person interested in our company, or answer inquiries regarding the status of a particular resume. If there is interest in interviewing you for an available position within our company, a representative from WhoWhatWear.com will contact you in the near future. Please submit the above to: careers@whowhatwear.com with the title of the job you are applying for in the subject line. About WhoWhatWear.com:
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| Who What Wear Needs a Fashion Writer Posted: 18 Jun 2010 12:19 PM PDT
Who What Wear is currently seeking a full-time Fashion Writer to produce, write, and edit content for this daily-updated site. A comprehensive knowledge of celebrity style, runway trends, and fashion brands and exceptionally strong writing skills are critical. The Fashion Writer must also have strong visual sensibilities and the ability to make fashion market recommendations that are suitable and appropriate for WhoWhatWear.com content. This position reports directly to the Editorial Director, offers enormous potential for growth within the company, and will be an integral part of this exciting multi-media fashion and beauty start-up. Skills and Qualifications: -3+ years of experience in fashion web content or editorial experience (fashion magazine experience a plus) -BA or BS with a focus on journalism, communications, or English is preferred -Must currently live in or plan to live in the Los Angeles area -Voracious appetite for fashion and style-related topics, including a deep knowledge of the online market -Ability to work calmly under pressure, meet tight deadlines, and provide self-direction -Must have strong contacts/relationships with fashion industry press teams and celebrity publicists -Experience with content-management systems is a plus -Familiarity with Who What Wear’s voice and style -Must have a resourceful, can-do attitude that thrives in an entrepreneurial, fast-paced environment INSTRUCTIONS FOR SUMBISSION -NO phone calls -Include a cover letter and three examples of your work -(You may send links to online work and/or submit pdfs of print articles) -Only submit resumes and clips via the below email address. Any resumes received through alternate email addresses or via snail mail will NOT be read or considered.* *Due to the great number of resumes we receive, we regretfully are unable to respond individually to each person interested in our company, or answer inquiries regarding the status of a particular resume. If there is interest in interviewing you for an available position within our company, a representative from WhoWhatWear.com will contact you in the near future. Please submit the above to: careers@whowhatwear.com with the title of the job you are applying for in the subject line. About WhoWhatWear.com:
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| Who What Wear is Hiring a Fashion Market Editor Posted: 18 Jun 2010 12:10 PM PDT
Who What Wear is currently seeking a full time Fashion Market Editor with great relationships and extensive experience as a fashion editor or professional stylist. The Fashion Market Editor will report directly to the Creative Director and will be an integral part of this exciting multi-media fashion and beauty start-up. -Must have a comprehensive knowledge of all fashion markets – ranging from high-end European couture to American bridge markets to new emerging underground brands to the mainstream H&Ms and Forever21s. -Must have a comprehensive knowledge of the accessories market: ranging from Designer shoes/bags to costume jewelry. -Must have at least 3-5 years magazine and/or professional styling experience (will also consider individuals with significant retail buying experience). -Must have strong, existing relationships with fashion and accessory showrooms and PR firms. -Must be familiar with online fashion retailers. -Must be creative, innovative and able to pitch trend pages and story ideas/boards weekly. -Must be ahead of trends and have the ability to reference celebrity style while communicating/pitching trend ideas -Must currently live or plan to live in the Los Angeles area. INSTRUCTIONS FOR SUMBISSION -NO phone calls -Include a cover letter and three examples of your work -(You may send links to online work and/or submit pdfs of print articles) -Only submit resumes and clips via the below email address. Any resumes received through alternate email addresses or via snail mail will NOT be read or considered.* *Due to the great number of resumes we receive, we regretfully are unable to respond individually to each person interested in our company, or answer inquiries regarding the status of a particular resume. If there is interest in interviewing you for an available position within our company, a representative from WhoWhatWear.com will contact you in the near future. Please submit the above to: careers@whowhatwear.com with the title of the job you are applying for in the subject line. About WhoWhatWear.com:
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| Posted: 18 Jun 2010 12:00 PM PDT
Thanks to Burberry Fragrance, Beyond The Rack, Mastercard Marketplace, Sunshine Suites, Stella McCartney, Baby G, and Videoegg!
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| Street Style: Liza & Holly’s Model Behavior Posted: 18 Jun 2010 11:14 AM PDT
Age: 19 Occupation: Model Agency: New York Model Management Where is your romper from? Urban Outfitters What was the last movie you saw? I just watched Castaway last night. Name: Holly Kiser Age: 21 Occupation: Model Agency: New York Model Management What is your favorite song? I love anything by Elvis. What is your favorite summertime drink? lemonade Where are your shoes from? Jeffrey Campbell And your shirt? It’s from American Apparel. Where are you guys headed now? Diva, it's our go-to spot. We are there all the time!  
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| Debenhams Does an Airbrush-Free Ad Campaign Posted: 18 Jun 2010 10:15 AM PDT
The campaign features three versions of the same photograph on display in the windows of Debenhams' London flagship: An image of an un-retouched bikini model, a copy marked up with requests for fixes, and a digitally enhanced version of the 'before' shot showcasing slimmer thighs, dramatic cleavage shading, and a rather impossible-looking wasp waist. The most striking aspect of the images (and the non-Photoshopped Fashionista exclusive pic) is how incredible the model looks without the airbrushing—better than after all those body-warping tweaks. "She’s perfect as she is—there's absolutely no reason to airbrush her," says Debenhams spokesperson Carie Barkhuizen. "Unfortunately, everyone seems to think that airbrushing is where we need to be." Debenhams has stepped into the body image arena in the past. In January, the retailer populated its window displays with UK size 16 (US size 12) mannequins; in February, it cast disabled model Shannon Murray for the ads that launched Ben de Lisi's Principles line. Both stunts got press. So is this latest anti-airbrushing crusade a gimmick? "These are baby steps towards being a much more inclusive retailer…. and tackling the overall problem of body image that customers are facing," Barkhuizen says. It’s a bit of a stretch to suggest that showcasing clothes on already perfect bodies will make the rest of us any more comfortable with the idea of buying THAT bikini. As in all of the highly hyped makeup-free magazine features we've seen (and Britney and Demi's 'before' ad shots), the model is still meticulously made up, lit, styled, toned, etc. Still, we have to applaud any move that challenges industry-wide assumptions and spurs on conversation. Underneath the images propped up in the Debenhams window, there's a request for feedback: "We've not messed with natural beauty; this image is un-airbrushed. What do you think?" So: what do you think? The way forward, or a skillful PR move?   
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| Posted: 18 Jun 2010 09:56 AM PDT
Laetitia Casta, Pin-Up Girl: The French supermodel smolders in this 2008 black and white spread by Vincent Peters for French Elle, revived by Joanna at FGR. {Fashion Gone Rogue} New York City Ballet dancers make a music video: At NYCB’s annual Dance with the Dancers benefit Monday night, the company’s famed dancers traded tutus for shades, fedoras and bling in their own spoof music video, “Twirl.” {Daily Front Row} Julia Roberts Gets Airbrushed: In Julia Robert’s campaign for cosmetics giant Lancome, the Eat, Pray, Love star has been airbrushed to look a decade or two younger. {Daily Mail} Everybody’s Doing It: The Cut compares American Apparel’s crazy dress code to those of ten other retailers. {The Cut}
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| Vogue Threatens Sue to a Victoria, Canada Charity. Yes, You Read That Right. Posted: 18 Jun 2010 08:59 AM PDT
According to the Vancouver Sun, American Vogue’s lawyers threatened to sue the organizers for breach of trademark. The group scrambled to change the name to Victoria’s Fashion Night, but since they only received the letter on Wednesday–the day before the show–it wasn’t so easy. We’ll let you know if Vogue actually pulls the trigger on this one–We somehow doubt it.
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The recession is over! The recession is over! 
Yesterday, I was welcomed into the world of Sonia Rykiel. 
Attention, Los Angeles-based, fashion-loving graphic designers. Online fashion mag Who What Wear is hiring:
Are you a fashion writer living in Los Angeles? Do you want to work at the most amazing 
Our friends at 
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