Fashionista Videos: Brandon Holley Is Putting Her Money Where Her Mouth Is And Bringing Bloggers Into Lucky” y 1 mas

lunes, 10 de enero de 2011

Brandon Holley Is Putting Her Money Where Her Mouth Is And Bringing Bloggers Into Lucky” y 1 mas

Brandon Holley Is Putting Her Money Where Her Mouth Is And Bringing Bloggers Into Lucky

Posted: 10 Jan 2011 06:36 AM PST

When Brandon Holley took over as EIC at Lucky, everyone assumed that she would infuse some of her recent online publishing experience at Yahoo! Shine into the ten-year-old magazine. She told us at the Lucky Shops event back in November that she would be incorporating bloggers into the publication, and it appears Lucky has taken the first steps towards this.

In the Editor's Letter in the February issue, Holley recounts how she had a big staff meeting where everyone from interns to editors were required to bring a list of their favorite fashion blogs. She ruminates about how democratic bloggers' voices are, how the consumers are becoming the experts. And now, Lucky is launching something called the "Lucky Style Collective–a fashion-and-beauty blog network devoted to those voices."

It's unclear exactly what this will look like, but the mag is kicking it off with a semi-annual Lucky Fashion and Beauty Blog Conference in NYC to correspond with NYFW this February. Blog experts, photographers, and Lucky's editors and staff will be on hand to offer words of wisdom and practical advice. Holley also wrote: "And we'll have a slew of cool kids on hand to teach you how to neglect the rules of proper punctuation so you sound like a real blogger." (Um, we won't comment on that one.)

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How I’m Making It: Charles Henry Designer Meredith Fisher

Posted: 09 Jan 2011 04:20 PM PST

Though only 23 years old, an age when many of her contemporaries are probably still babysitting or finishing up college credits, Meredith Fisher can wax rhapsodic about the heady days of retail in 2006 when store buyers were more exuberant and consumers less savvy.

That’s because Meredith launched her first contemporary women's clothing line, WAYF, when she was just 17 and interning for Jennifer Nicholson in LA. After her clothes got noticed–and purchased–by Rachel Zoe and an Olsen sister, she was on her way.

But rather than rest on her laurels and enjoy watching Nicole Richie and Mischa Barton strut around in her designs, Meredith went to school and majored in entrepreneurship.

After graduation, she shuttered WAYF and launched Charles Henry by Meredith Fisher, just in time for A/W 2010. The line is young and fashion-forward, but not trendy, with perfect party dresses, rompers, and sun dresses with sweet prints abound. Originally from Kentucky, Meredith admits that an LA sensibility has crept into her work.

The line is currently sold at Intermix, Madison, Louis Boston and Confederacy. Prices range from $200- $800.

So how did she do it, and how is she doing?

Fashionista: When did you first start designing? You were so young when your first line launched.

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